Analyzer Bridge
MSA Direct
Auto-fill your MSA Analyzer template directly from parsed Rent Roll and T12 files. Skip the copy-paste — generate a fully populated underwriting model in seconds.
Auto-fill your Analyzer template
Parsed Rent Roll + T12 → populated Excel in one click.
Works with your existing model
Drop in any MSA Analyzer template you own.
Bridges QuicRollAI to Excel
No copy-paste. No manual reconciliation. No errors.
Built for serious operators
Cuts model setup from hours to seconds.
New to MSA? Start a QuicRollAI free trial to unlock Direct.
The bridge between AI parsing and your underwriting model.
MSA Direct is the integration layer that connects QuicRollAI's parser output directly into the MSA Analyzer Excel underwriting model. The job MSA Direct does is the most thankless step in the entire underwriting workflow: taking a parsed rent roll and T12 and transcribing every line into the right cell of your model, without errors, every time.
A typical multifamily deal involves around 200 input cells across the rent roll tab, the T12 income tab, the T12 expense tab, and the summary tab. Done by hand from a parser export — even a clean one — that's a 45-to-90-minute job per deal, and it introduces transcription errors that don't surface until your IRR comes out wrong on the wrong day in front of the wrong investor. MSA Direct does the same job in roughly ten seconds and gives you a versioned, audit-trailed populated model every single time.
MSA Direct works with your existing MSA Analyzer template — including any customizations, extra tabs, or summary pages you've added. It populates the input cells that map to parsed rent-roll and T12 data and leaves the rest of your model untouched. Save your template as a default and subsequent deals are a one-click integration: pick a parsed file, generate the populated model, sanity-check, send.
From parsed data to populated model in three steps.
Parse with QuicRollAI
Upload a rent roll (Excel, CSV, or PDF) and a T12 to QuicRollAI. The parser normalizes unit IDs, lease dates, current and market rents, and T12 income/expense categorization. The output is a clean, structured dataset ready for downstream use.
Pick your template
Drag in your MSA Analyzer template, or pick the saved default. MSA Direct validates the template against the expected anchor cells, surfaces any property-info already populated, and previews exactly what's about to be written.
Generate and download
MSA Direct populates every relevant input cell — unit mix, current and market rents, T12 income lines, operating expenses, vacancy, and summary cells — in roughly ten seconds. Download the populated model and your underwriting starts where it should: with sanity checks and assumptions, not data entry.
Every input cell in the MSA Analyzer.
Rent roll tab
- Unit IDs and floor plans
- Square footage by unit
- Current rents and lease end dates
- Market rent assumptions
- Loss-to-lease calculations
- Concession and other-charge fields
- Vacancy flagging and unit status
T12 income & expenses
- Gross potential rent
- Loss to lease, vacancy, concessions, bad debt
- Other income line items
- Operating expenses by category
- Real estate taxes and insurance
- Repairs, maintenance, and turnover
- Property management fee
Summary cells
- Total units
- Average in-place rent and average market rent
- Effective gross income (EGI)
- Total operating expenses
- Net operating income (NOI)
- Expense ratio
- T12 reporting period
Customizations, formulas, side calculations, and analysis tabs in your template are preserved — MSA Direct only writes to the input cells.
Where MSA Direct sits in the underwriting stack.
MSA Direct is the connective tissue between three other MSA products. The complete workflow looks like this: a broker emails you a rent roll and a T12. You parse them with QuicRollAI in under two seconds. MSA Direct takes the parsed output and your saved Analyzer template and produces a fully populated underwriting model in another ten seconds. From there, you spend your time where it actually matters — on the assumptions, the comps, and the IC narrative — not on data entry.
If you want a parallel research workup, MSA IQ pulls a full 18-section institutional report on the same property in two to three minutes. Drop the MSA IQ deal score and submarket findings into your IC memo alongside the populated Analyzer output and you have an institutional-grade deal package built in well under an hour. That is the workflow MSA Direct exists to enable.
Answers about MSA Direct.
What is MSA Direct?
MSA Direct is the bridge between QuicRollAI's parser output and the MSA Analyzer Excel model. Once your rent roll and T12 have been parsed by QuicRollAI, you upload your MSA Analyzer template into MSA Direct and it auto-fills every relevant cell — unit mix, current rents, market rents, T12 income lines, T12 operating expenses, vacancy, and the summary cells your model needs to compute NOI. No copy-paste, no reformatting, no formula errors.
How does MSA Direct save me time?
Manually transcribing a parsed rent roll and T12 into a 200-row Excel model typically takes 45 to 90 minutes per deal — and introduces transcription errors that show up later as a wrong NOI or a busted IRR. MSA Direct does the same job in roughly 10 seconds with full version history, so you can move from broker email to a fully populated underwriting model in under 30 minutes (parse + populate + sanity check) rather than a half-day.
Does MSA Direct work with my customized Analyzer template?
Yes. MSA Direct is built to detect the standard MSA Analyzer cell anchors, so customized formatting, additional tabs, and side calculations are preserved. If you've added your own analysis tabs, charts, or summary pages, they pass through untouched — only the input cells that map to parsed data are populated.
Can I save my Analyzer template as a default?
Yes. Once you upload your template the first time, MSA Direct can save it as your default template. Subsequent integrations skip the upload step entirely — you select a parsed rent roll and T12 from your QuicRollAI history, and the populated model is generated against your saved template in one click.
What happens to existing data in the template?
MSA Direct populates input cells but does not overwrite analysis cells or your formulas. If the template you upload already contains property-info data (property name, asking price, year built, year renovated), MSA Direct detects it, surfaces it for review, and lets you decide whether to keep it or override.
How is MSA Direct priced?
MSA Direct is bundled with every paid QuicRollAI subscription. Everyday Investor, Large Operator, and Institution plans include monthly MSA Direct integration credits. The MSA Analyzer Excel model itself is sold separately as a one-time $297 purchase, or as part of the Complete Bundle on the products page (course + Analyzer + starter QuicRollAI subscription).
What file formats does MSA Direct support?
MSA Direct works with .xlsx files (the standard MSA Analyzer template format). Parsed rent rolls and T12s come from your QuicRollAI history and may have originated as Excel, CSV, or PDF — QuicRollAI normalizes them before they reach MSA Direct, so the source format does not matter for the integration step.